ambush marketing
"Ambush" is the ambush, "Ambush marketing" is aimed at the media attention of a major event - take advantage of, without having to sponsor this event will be - such as Olympic Games. The term comes from the new "practice book mailings" by Gabriel Baron. This by mi-business book publishing book published up to its name full responsibility, is a hands-built and easy to read. A must read for anyone working with mailings. Available in bookstores and online course .
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